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GTM Engineer (m/f/d)

Remote, Berlin, Kassel, Romania - Remote
Full-time
Permanent employee

Your mission

Own Marketing Automation: 

  • Build, maintain and optimize Lead capture, qualification and nurture flows for different segments  


Lead & Lifecycle Management: 

  • Implement lead capture processes incl. CTAs & forms

  • Continuously optimize lifecycle management & lead scoring models

  • Manage automated lead routing incl.  CRM sync and notifications

  • Continuously improve lead quality and time-to-MQL


Campaigns & Nurturing:

  • Build, launch and optimize scalable nurture programs for SMB & ENT segments

  • Own day-to-day execution, QA, monitoring and fixes for live campaigns

  • Automate marketing campaigns 

  • Define target segments, triggers, and workflow logic

  • Work closely with Performance, Content, ABM and RevOps team

Data, Tracking & Compliance:

  • Maintain tracking and attribution standards 

  • Own prospect database segmentation, enrichment, and hygiene

  • Manage email consent, preferences, deliverability, and GDPR-compliant processes

Your profile

  • 2–5 years of hands-on experience in Marketing Automation, Lifecycle Marketing, or CRM, ideally in B2B SaaS
  • Strong practical experience with HubSpot Marketing Hub (workflows, lifecycle stages, lead scoring, email, reporting) or another major MAP
  • Solid understanding of B2B funnel and lead management
  • Highly structured and execution-focused with strong attention to detail and QA discipline
  • Data-driven mindset with strong analytical skills
  • Basic knowledge of APIs or SQL as a plus
  • Fluent in German & English (written & spoken)

Benefits

  • We remote together: we stand for a digital way of thinking, working and making decisions. It means the freedom to work anywhere in Germany
  • Work-life balance & a headquarter in Kassel
  • Up to date: work with the latest hardware and technology
  • Always better: training budget and a variety of workshops
  • Well taken care of: a variety of discounts in hundreds of online shops as well as extensive social benefits such as childcare allowance, shopping credit card, company pension scheme, anniversary bonus
  • Fit & mobile with us: Wellpass, Germany ticket and bike leasing
  • Team events and legendary Plentyparties

About us

The PlentyONE GmbH is an innovative software company and the developer of the leading e-commerce ERP, PlentyONE. For 20 years, the company has empowered brands, manufacturers and retailers in expanding their reach, scaling their e-commerce business efficiently by enabling them to quickly connect to more than 150 marketplaces. PlentyONE automates and connects processes across the full depth and breadth of the e-commerce value chain to drive effective multichannel commerce. This enhances customers' digital sales strategies. Approximately one in ten euros in German online trade is generated via the platform. For more information, visit www.plentyone.com.